Target Audience

To define 'Target Audience'; it is the group of people I intend to affect with my product which in this case is Music Promotion Pack( which includes a music video, a website and a digipack). Today I will talk about the target audience I intend to effect in terms of demographic/ geographic/ psychographic

Starting with Geographic: Firstly the intention is that the product reaches international scale, more towards western rather than eastern. This is due to the culture that has been presented in this video, in relation to pre martial relations and living together shown by sitting on the same bed. Secondly, by clothing which is the conventional western attire and also the language of this song is English. So places like America, Australia, UK, European etc. will be more interested in this song. 

Demographic includes: age, gender, ethnicity, sexual orientation, income etc. The music video, website and Digi pack will be more appealing to the youth, in their 20's and early 30's as this is based upon a very serious yet toxic relationship, furthermore, the whole aesthetic is more modern and has colors like greys, browns and blacks. The story line and aesthetic will therefore appeal to the youth. There is no gender specificity, this will appeal to those who have just had a breakup or are in a toxic relationship, this will appeal to both women, men and those who do not wish to be confined by the two. As this portrays a hetrosexual couple this will therefore appeal to hetrosexuals but as this shows a man who is inclined to his emotions unlike the portrayal of the conventional males who are shown to not identify their emotions or express them therefore it will also appeal to homosexual couples. In terms of ethnicity, there is no specific ethnicity that it will appeal to, as the couple are brown, the story line is more westernized therefore it is not too specific. In terms of income and which class it'll appeal to, more upper mid class and upper class, as the life that is shown is more luxurious in terms of the location, their dressing.  To conclude, this product is not gender specified, in terms of age those who are in their 20's and early 30's will be more inclined on being interested. And in terms of sexual orientation, there is also no specificity but the couple shown here is hetrosexual and there is a higher probability of those who are ' straight' according to conventions will relate to this more and this is shot at a more luxurious setting. 

Next I will be talking about is psychographic which includes: values, personality, interests, attitudes. For example someone with trust issues will be more interested in watching this as a minor topic of this music video is cheating. Values will play an important role in interest, values can be religious or just general moral values that are taught and can vary from culture to culture, this represents a western culture due to story line and how it is portrayed in terms of cinematography. However, in terms of western culture where women are given more independency, and are seen to leave their partners more easily this is backed by rising divorce rates in western cultures. But this is different in Eastern cultures like that or Asia where women are in a state of inferiority in comparison to men, and are usually not leaving a man and are forced to live in toxicity as a result. Therefore, it can be relatable to those women and men belonging to Eastern cultures as this shows living in toxicity, except in this case, the woman is willing fully with her partner but no specific cause has been mentioned. Interests, those who listen to more slow paced, chilled song like indie will be interested in this and also those who are into electric music, as this belongs to the 'electro' genre. Those interested in more drama and romance will also be interested in the story.